The company description is used to give your reader an understanding of what it is you do. Terra Engineering is scheduled to begin operations on July 16, Smith both have left their respective jobs in order to specialize in environmental engineering consulting to small and medium sized businesses. Terra Engineering will target small to medium sized companies and government organizations within the Southern part of Michigan including Detroit and surrounding areas.
This section is brief, lots of bullet points to highlight the business goals. The executive summary is rarely more than two pages. Write the summary in an enthusiastic, professional, complete, conversation tone, but keep it brief and concise. Explain the basics of your proposed business: What are your planned products or services?
Who are your target customers?
Who are the owners? What are the future trends for your business and your industry? If applying for a loan, state clearly how much you want, precisely what you plan to use the funds for, how the loan will make your business more profitable, thereby ensuring repayment.
General Company Description This section is an overview of your basic business. It describes what business you are in, what your business will do, what are your goals for your business. This section includes the following: All companies should have a brief mission statement explaining their reason for being and their guiding principles.
The mission statement is usually 30 words or fewer. If you want to draft a mission statement, this is a good place to put it in the plan, followed by: Company Goals and Objectives: Goals are your long range plan — where you want your business to be.
Objectives are the steps you use to achieve your goals. For example, a goal might be to have a healthy, successful company that is a leader in customer service and that has a loyal customer following.
Objectives might be annual sales targets and some specific measures of customer satisfaction. What is most important to you in your business?
To whom will you market your products? This is just a brief overview of your customer profile; you will expand further on it in the Marketing Plan section. Describe your overall industry. What changes do you anticipate in your industry; both short term and long term changes?
Do you anticipate that this will be a growth industry? How will your business take advantage of any changes or growth within the industry? What factors will help your company succeed?
What strengths or advantages do you anticipate that your competition will have? What skills do you personally have experience, strengths that will affect the success of your company?
Legal form of ownership:The Company Description Example Should Distill the Basics of the Business Plan Into One Simple, Clear and Easy to Understand Statement. Sample Company Description Terra Engineering is a new company that will provide high quality technical and environmental engineering services to it's clients.
Business Plan Template U.S. Small Business Administration Small Business Training Network and discipline into a business. 5. A good business plan is a living document. It should be updated regularly. 2 • Provide a description of how your company is organized as well as an organization chart, if available.
The company summary in a business plan—also known as the company description or overview—is a high-level look at who you are as a company and how all the elements of the business fit together.
An effective company summary should give readers, such as potential investors, a quick and easy way to understand your business, its products . general company description products and services epa compliant products the marketing plan the management plan. • Unsubstantiated assumptions can hurt a business plan; the business owner Business Plan Outline Cover Sheet: Business Name, Address, Phone Number, Principals Executive Summary or Statement of Purpose Table of Contents Section One: The Business A.
Description of Business B.
Download a Free Company Profile Template What is a company profile? A company profile (also called a corporate- or business profile) is a professional introduction to a company and contains basic information about the company. Mar 27, · A company overview (also known as company information or a company summary) is an essential part of a business plan. It’s an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.4/5(55). Getting Started. There are many articles and resources available on the Internet explaining how to write a business plan, but writing a business plan is more than merely following a business plan template or copying someone’s business plan examples.
Products/Services C. Market Analysis D. Marketing Plan E. Location. Business Plan Template U.S. Small Business Administration Small Business Training Network and discipline into a business.
5. A good business plan is a living document. It should be updated regularly. 2 • Provide a description of how your company is organized .